Fashion Illustration
A sketch expresses what a photograph cannot. A mood. An attitude.
Brand Strategy
Empower brands to tell their story in an innovative and impactful way.
Digital Marketing
Create and execute digital stories that drive revenue and engagement.
Fashion Design
A complex mix of art and commerce, giving form to the imagination.
“Every day is a fashion show and the world is the runway”
- Coco Chanel
Lately on Instagram
Fashion Illustration
A sketch expresses what a photograph cannot. Fashion illustration is art and fantasy. It creates a mood, builds desire and conveys an attitude.
Just a designer who loves to draw. I infuse my illustrations with my personality and point of view, creating fashion illustrations to inspire, motivate and celebrate. A new goal, a new job, a new achievement, a fresh start.
I have a compelling story of transformation and renewal myself. It is an honor to capture the transformative moments and key accomplishments in someone’s life.
Brand Strategy
I tell stories with colored pencil and markers, infusing the marketing skills I honed at big consumer goods companies before I switched to digital. CPG provided a rich, understanding of consumers, how to identify their needs and determine what makes them buy.
A brand represents the unique value proposition your company offers in the marketplace. An effective brand strategy will build name recognition, credibility and trust.
”People don’t buy what you do, they buy WHY you do it.” – Simon Sinek. Your brand is the WHY. Let’s design your brand’s promise and deliver on it every day.
Digital Marketing
Digital marketing happens in real-time. The ability to quickly and strategically shift gears is crucial. SEO, PPC, display, content, social media and analytics. New channels, tactics and influencers gain relevancy every day.
With 10 years of marketing experience in Brand Management, Digital and Analytics, I am adept at analyzing competitive landscapes and leveraging market trends to create strategies that drive revenue, conversions and engagement.
I use data to support key decisions and measure effectiveness, but I trust my gut and creativity as well.
Fashion Design
Fashion design is a complex mix of art and commerce. Understanding how to develop new garments that reflect the latest trends while remaining true to the brand’s identity. Bringing delight and desire to every new collection.
My design aesthetic is strong, feminine and sexy. I love color, but I have a minimalistic style, with a twist. The fashion sketch is my design tool to communicate a new creation. Technical and detailed, this sketch conveys silhouette, fit, fabric, mood and market. Giving form to what is in my mind.
I really enjoy the sketching phase of the fashion design process. Plus fabric, pattern, draping and fittings. I passionately use them to bring my sketches to life.
